Raleigh City Posters

• Client NameRaleigh Bicycles

To add to the rich Raleigh legacy of promotional posters, we created a series highlighting different scenes from across the country. We wanted to refocus the contemporary brand image to show relationships and friends on bikes with a fresh twist. It was important for us to depict the social nature of bikes. The purpose of the city poster campaign was to portray riding in the city as more accessible, comfortable and enjoyable. We wanted each scene to be inviting and aspirational. The emotion evoked needed to be fun, easy enjoyment. We were so grateful to be able to work with illustrator Michael Crampton on these. He brought a wealth of value to the project and was an absolute dream to collaborate with.