Raleigh Bikes

• Client NameAccell North America

While working on Raleigh Brand I had the opportunity to design the colors and graphics for 2 model years of women’s bicycles. This series of endurance road bikes introduced a new concept. The Reveres were built for versatility and comfort for long days and varying road conditions. My experience working on bikes brought new meaning to the expression “from concept to completion”. I had a wealth of continuous design projects. I was able to work on the product, produce and art direct the lifestyle photoshoots (working with photographer John Segesta), and then utilize the images on various media.